sara berliner & COLLEEN FAHEY - november 2007
We are so excited to welcome Sara Berliner and Colleen Fahey as the co-presenters for our November 2007 Flashpoint Industry Workshop!
Sara Berliner, Co-Founder & Development
A graduate of Harvard, her experience in Visual & Environmental Studies and Folklore & Mythology led to work for the Chicago Department of Cultural Affairs, the Field Museum of Chicago, AWR Music, and several arts non-profits. Prior to co-founding Star Farm, Sara also directed and produced puppet theater and documentary films.
Colleen Fahey, Marketing & Audience Development
Colleen oversees research, web strategy, licensing, promotion and public relations for Star Farm Productions.
She is an expert in promotional marketing and retail communication with a special emphasis on kids and food. She also speaks on global food and lifestyle trends. In his latest book, Kids Market Myths and Realities, Dr. James U. McNeal, Ph.D. names Colleen as one of four insightful kids marketers.
For the previous three years, Colleen split her time serving as Director of Strategic Planning for Publicis Dialog in Seattle and Through-the-Line Expert for the Nestle Global Team with the Publicis Groupe in Paris. She worked with Publicis agencies around the world on promotional and retail communication. She currently lives in Chicago.
Colleen was previously EVP Executive Creative Director at Frankel, a leading promotions firm that is now part of the Publicis Groupe. Earlier in her career at Frankel, she led the creative team that developed the McDonald¹s® Happy Meal® from an occasional promotion into a full-time menu item and international brand icon.
Colleen has been a speaker at the Kid Power or Kid Power Latin America every year this decade. She has spoken at conferences in Singapore, Sao Paulo, Lisbon and Paris. Recently, she presented at the New Orleans Kid Nutrition conference on the subject of making healthier foods more fun for children.
Some clients past and present include:
-McDonald¹s
-Visa
-Target Stores
-Frito Lay
-United Airlines
-US Postal Service
-US Centers for Disease Control
-Purina Latin America
-Nestle (Culinary, Waters, Ice Creams, Baby Foods, Growing-Up Milks)
Chicago-based Star Farm Productions is an entertainment company that creates and develops branded entertainment properties. Star Farm creates stories the way their audience wants to consume them: simultaneously in multiple media.
For more information regarding Star Farm, click here.
